The days are old when you had to type each word in the search engines to get an exact answer to your queries.Today is the time of voice-based search results. This means now you can simply ‘say’ your queries via AI assistants like Apple’s Siri, Amazon’s Alexa, Google Assistant, and Bixby, and get end number of relevant and top quality search results based on your voice query, thanks to the introduction of Google’s search engine updates. So, the voice search, or I would say voice-related-search, is gaining popularity with each passing day, and paving ways for new and innovative SEO practices. This clearly shows that any technology that will give its audience something better and quicker in exchange for a tedious process will most likely be a more dominating one.
Three major things you must know about voice search include the accuracy, equipping of more and more household products with it, and increase in the number of voice search queries.
In fact, a recently conducted research reveals that 50% of teens and 41 percent of adults once in a day doe perform a voice search once daily.
Now the question is why voice search will affect SEO in 2018, the answers are obvious in the points below:
72% of voice-activated speaker owners say their devices are often used as part of their daily routine
58% of consumers have used voice search to get local business information in the last 12 months
At the start of 2018, the combined install base for Google Home and Amazon Alexa was 45 million
25% of consumers haven’t yet tried using voice search for local businesses, but would consider it
Almost twice as many men (46%) use smart speakers on a monthly basis than women (26%)
33% of consumers have given a call to a local business via their smart speaker
28% of consumers give a call to the business after making a local voice search
46% of voice search users search a local business via voice search on a daily basis
By 2019, 39% of millennials will start using voice-enabled digital assistants
42% of owners say that their smart speakers are crucial to their daily lives
Google Assistant is now available on more than 400 million devices
In January 2018, one billion voice searches were made by the users
45% of smart speaker owners are interested in purchasing another
30% of searches are to be carried out without a screen by 2020
37% of over-55’s have used voice search for local business
So, if you don’t want to be lagged behind by your competitors in future, it is high time that you make your website voice-related-search friendly and beat the heat of your competitors.