SEO Benefits of Responsive Web Design

SEO Benefits of Responsive Web Design

08 Oct
  • Benefits of Responsive Web Design
  • 08 OCT 2018

Let’s face it, more than 60 percent of queries today are coming from search engines only. This clearly shows how indispensible the mobile has become when it comes to enjoying impeccable web browsing and digital commerce. In spite of this rising trend, many brands are not succeeding in delivering a user-friendly mobile experience to their visitors.

But, what does all this have to with SEO?

Once an innovative design method, responsive web design today has carved a niche among the web designers and web design platforms. Moreover, since Google has drawn people’s attention to a “mobile first” index, responsive design has gained momentum in the SEO and web design world. As per a recently conducted study by Google:

  1. 48% believed if the website did not function well on their smartphones and tablets, it made them feel that the brand was not careful about its reputation, customers and company.
  2. 50% of users less frequently visited the site that gave them poor mobile experience
  3. 61% of users didn’t visit the website that was not mobile optimized
  4. 36% think a non-mobile-friendly website just wasted their time

So, as Google is giving utmost impetus to the best possible user experience, not succeeding to execute a responsive web design will lead to:

  1. Grow negative reviews online
  2. Bring down web traffic
  3. Lose repeat customers
  4. Grow bounce rates
  5. Lose sales
  6. And more…

Thus, with so much on the way, you just cannot dare ignore mobile optimization.

In the article ahead, we have discussed about top five SEO benefits of responsive web design, let’s learn about them.

1. Mobile First

Responsive web design today is as essential as SEO and Quality Content. No matter which industry you are into, you must have a mobile optimized website, and if you don’t, then your site will be outranked by your competitor’s site. This was very clearly mentioned by Google in April 2018.

So, from now onward, Google will rank your website on the basis of its mobile- friendliness.

2. Eliminate Duplicate Content

While it may not be your fault, a large number of companies use both a mobile and desktop version of a website. Sometimes, it gives rise to duplicate content all through the web. Keep in mind, to Google bots, any unique URL is regarded a unique site/page.

3. Lower Bounce Rate

Do not forget that Google’s primary aim is to ensure sites that they give the best possible user experience, for each raised search query, if they want to rank high in the search results. Visitor statistics and user behavior on your pages matter most when it comes to ranking high in the search results.

Some of the key indicators of a poor experience may relate to:

  1. Low time spent on page / site
  2. Low number of page views
  3. Low number of clicks
  4. High bounce rates

4.  Faster Loading Speeds

Google has publicly announced that your website loading speeds is also a parameter to consider the ranking of your website. It relates to Google’s ranking signal.

Thus, optimizing page load speeds comes with a well-documented linear impact on the customer’s observed positive experience on your site. So, if you want to meet Google’s algorithmic requirements, you must have mobile-friendly and SEO responsive web design and uninterrupted website loading speed.

5.  User Experience

Responsive web design helps in making your site mobile-friendly, and gives priority to navigation and readability for your visitors. Moreover, apart from several other important features of a perfect website, hassle-free user experience also holds utmost importance. A website visitor wants to experience superb on every fronts such as structure, navigation, mobile friendliness and ease of access. That way, user experience must always supersede the fancy designs and UI structures.

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