What Is Mobile First Indexing

What Is Mobile First Indexing?

07 Oct
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  • Mobile Indexing
  • 07 OCT 2018

Google Mobile First Index – Desktop-friendly site’s Envy but Mobile-Friendly Site’s Pride

Well, there is a lot of buzz around the web world since Google started talking about its indexing method, known as “Google Mobile First Index.” Though it did leave many website owners awe-struck, it is not as dreadful as some are talking about it.

Before we learn certain key things about Google's Mobile-First Index, and how does it work, let’s first get to know what exactly the Google Mobile First Indexing System is.

What is Google Mobile First Indexing System?

Google Mobile First Indexing System is an upgraded version of its previous indexing method. It primarily aims to improve and enhance the mobile user experience.

So, the system means from now onward, Google has decided to base what it puts in the index only as per the mobile version of your site, while it earlier used to do the same on the basis of the desktop version of your site. This major and mandatory swift is brought about because of the need of the hour. That is, more and more searches nowadays are coming from mobile device.

Hence, to prioritize those mobile results, Google thought of improving their previous indexing method. However, it is noteworthy that the mobile-first indexing is not a separate index; rather Google gets merely one index from which it gives the results.

So, some of the most important things you need to know about Google’s Mobile-First Index are as follow:

  1. The mobile-first indexing system is not going to bring a significant change in the current ranks of your website.
  2. You do not need to make any change in your responsive site or a dynamic serving site. The reason is the similarity in the primary content and markup on mobile and desktop site.
  3. If you find markup and primary content on your site varying from mobile and desktop, it is high time to make the required changes in the website and implement Google’s latest indexing algorithm.
  4. You need to separately define structured markup for both the mobile and the desktop site.
  5. Don’t forget verifying your site’s accessibility to Googlebot, using robots.txt testing tools.
  6. Finally yet most importantly, you must add and do verification of the mobile version of your website.

Who all will or will not be affected by mobile-first indexing?

An updated Google Developer post about the mobile-first index makes it clear what kinds of sites are or are not going to get affected by Google Mobile-First Indexing.

You will not be affected if you have:

  1. Dynamic serving, that is serving different content based on the user’s device
  2. AMP and non-AMP versions
  3. Responsive web design
  4. Desktop only website
  5. Canonical AMP
  6. Separate URLs

Who all will be affected by mobile-first indexing?

Your website will be affected if it:

  1. Has separate URLs for mobile and desktop content
  2. Dynamically serves content based on user device
  3. Has AMP versions of non-AMP Pages

Conclusion

Finally, yet most importantly, if you do not want your website to be impacted negatively, it is high time; make your website mobile-friendly, if possible responsive.

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