For years now, I have been recommending Go Daddy when it comes to purchasing a new domain from it. But a recent news byte from John Mueller at webmaster central office hours hangout made me think about my own websites. During the webmaster hangout, he said: “Multiple Sites on Same IP is Not aProblem, But Similar Content Is.”
This was in response to a webmaster question who showed his concern towards the declining traffic of his multiple websites on a single IP address. During the hangout, the individual says he has a number of sites on the same IP address, and their traffic is getting lower every day. Apart from being on the same IP address, the webmaster revealed that all these sites have quite similar content as well as site structure.
Taking into account the concern of the man, Mueller told that having multiple sites on the same IP is not at all a matter of concern as far as Google search matters. This is primarily the way internet works, says Mueller. The problem arises only when all these websites are having similar content in spite of being on the same IP address.
Google says the bigger issue is thus the similar content that the former may regard as a collection of doorway sites – most importantly when the sites are directing users towards the same products. So, what I deduced from John Mueller’s reply is that Google may resort to one of two thing such as: It may end up displaying content from just one site out of the collection of “doorway” sites.If it considers the collection of similar content sites as being “doorways”, then it may reduce the range of all of them. Ultimately, Mueller suggested that the webmaster should start focusing on creating only unique content, instead of being worried about them all being on the same IP address.
So, if you suspect that Google has slapped your website and you find that none of your SEO work is help you out to increase your website traffic, wait no more, just read through the ISP details to discover whether or not the domain is on a shared host. Search engine optimization (SEO) will be difficult if your website is noticed on a “Known Spam IP Address”. As a result, your website may be penalized even before you know about it. That way, if you discover that your website domain is in fact on a shared domain, just rush to purchase a unique IP address.